Legal

Acceptable Use Policy

Last updated 24 September 2026 · Version 2026-09-24

This policy keeps the platform usable for everyone on it. One account sending spam damages deliverability and carrier standing for every other customer, which is why the rules are specific and enforced. It forms part of our Terms, and applies to you, your team and, if you are an agency, your clients.

Email

You may not:

• send to purchased, scraped, rented or shared lists;
• send marketing to people who have not agreed to it, where the law requires agreement;
• hide or fake who an email is from, use misleading subject lines, or remove the unsubscribe link;
• send marketing email without your business's physical postal address (the app asks for one before a marketing send);
• ignore or delay unsubscribe requests, or email people again after they have unsubscribed;
• send marketing email as "transactional" to get around unsubscribes.

Texting and WhatsApp

The Messaging Terms set out the full rules. In short, you may not:

• text anyone without the consent the law requires. Marketing texts need prior express written consent, recorded in OpusFunnel;
• send advertisements or promotional texts. The texting registrations OpusFunnel submits cover customer-care, account and appointment messages only, and OpusFunnel refuses a broadcast or sequence text that reads as an advertisement;
• text people who have opted out, by replying STOP or by asking in any other reasonable way, or who are on your do-not-contact list;
• text people on the National Do Not Call Registry or a state list for telemarketing without consent that covers it;
• try to text outside 8:00 to 20:00 in the recipient's local time, or outside the narrower hours some states set;
• send content about sex, hate, alcohol, firearms, tobacco or cannabis, or other content carriers prohibit, on US texting;
• give false details in your texting registration, or share another business's registration;
• use WhatsApp without opt-in, outside approved templates after the 24-hour window, or against Meta's WhatsApp Business policies;
• use number cycling, snowshoeing or other tricks to get around carrier filters.

Calls and the AI phone agent

You may not:

• make AI or pre-recorded calls to anyone without their prior express consent (prior express written consent for marketing calls);
• record calls without the notice or consent the law requires, including in states and countries where everyone on the call must agree;
• make the AI phone agent pretend to be a person, or remove its AI disclosure;
• fake or hide the caller ID;
• call emergency numbers with the service, or rely on it for emergency calls. It cannot call 911, 112 or 999.

AI

The AI Terms apply. You may not use AI features to:

• impersonate a real person or business, or create realistic images of real people without their consent;
• create deceptive content, fake news or fake evidence, or publish realistic synthetic images of people without labelling them as AI-generated where the law requires;
• hide from people that they are talking to AI;
• make decisions about credit, employment, housing, insurance, education or access to essential services using AI lead scores or replies;
• generate content that breaks this policy or the usage policies of the AI providers we use.

Reviews and testimonials

You may not:

• ask for reviews only from customers you expect to be positive, or steer unhappy customers away from public review sites. Offer every customer the same chance to leave a public review;
• write, buy or sell fake reviews, or post reviews from people who are not real customers;
• edit a review's words, rating or author, or hide negative reviews to mislead;
• label a review "verified" or as coming from a site such as Google unless it is;
• publish sample testimonials as if they were real;
• offer a reward for a review without saying so next to the review.

Follow Google's and Facebook's review policies and the FTC's rules on reviews and endorsements (16 CFR Parts 255 and 465).

Ads, audiences and lead forms

• Upload to ad audiences only contacts you are allowed to use for advertising.
• Follow each network's advertising, custom audience and customer-match terms.
• Every lead form must link to your privacy policy.
• Label AI-generated images as each network requires.

Content and conduct

You may not use OpusFunnel for:

• anything illegal where you or your customers are;
• fraud, deceptive claims, fake scarcity, invented results or unsupported earnings claims;
• malware, phishing, or pages impersonating another business;
• content that sexualises minors, incites violence, promotes terrorism or harasses people;
• infringing someone else's copyright or trade mark;
• collecting passwords, card numbers or government ID numbers through your own forms.

Regulated and high-risk categories

You may not use OpusFunnel to sell or promote:

• adult content or services, weapons, illegal drugs, or cannabis and CBD;
• gambling;
• cryptocurrency offerings, investment schemes, or regulated financial or medical advice without the licences it needs;
• payday loans, debt relief or credit repair;
• multi-level marketing, get-rich-quick schemes or income claims;
• anything Stripe or our carriers do not allow.

If you are unsure whether your business fits, ask us before you build.

Children

You may not build sites aimed at children under 13 that collect their personal data unless you comply with COPPA, or collect data from children under 16 in the EU without meeting the consent rules that apply.

Technical

You may not:

• probe, scan or attack the platform or other accounts, except as allowed by our security disclosure policy;
• resell or share access to your account, or share one account across separate businesses. Agencies: on the Unlimited and Resell plans you may run client accounts, and on Resell you may sell access under your own brand, under the Agency Terms;
• put automated load on the service that degrades it for others.

How we enforce it

• Where we reasonably can, we warn you first and give you a chance to fix the problem.
• We may restrict a single feature, for example pause texting or calling, instead of the whole account. Texting is paused automatically when opt-out or failure rates cross our limits.
• For serious cases, such as fraud, malware, illegal content or a carrier request, we suspend immediately.
• Carrier and network fines or non-compliance fees caused by your use are passed on to you.
• When we remove content or restrict an account, we tell you why and how to ask us to review the decision.

If we close an account for a breach, the Refund & Cancellation Policy still applies to money you have paid.

Reporting abuse

If something built on OpusFunnel is breaking these rules, email support@opusfunnel.com with the address or number and what you saw. We read every report. For copyright and illegal-content notices, use our Copyright Policy. For security issues, see the Security page.

Version history: 2026-09-24, added texting, calling, AI, reviews, ads and agency rules. 2026-08-20, previous version.