Home  /  Platform  /  Online store

Platform · Online store

A proper store, on the same platform as everything else.

Physical products, digital downloads, variants, inventory, tax and shipping rules, and order management — sharing one contact database with your funnels, emails and courses. No Shopify subscription, no sync plugin.

Included on every paid plan · 0% platform fee on every order

How it works

List the products, take the orders, keep the margin.

01 · List

A storefront with categories and collections

Build the shop like any other page: a product grid, collections, categories and filters, styled with the same brand settings as the rest of your site. Products can be physical, digital, or both, and the same catalogue feeds your funnels and checkout pages rather than living in a separate system.

  • Storefront with collections, categories and filters
  • Physical products, digital downloads and services
  • Product variants — size, colour, format, tier
  • Inventory tracking with low-stock handling
  • Multiple images and rich descriptions per product
  • The same catalogue powers funnels and checkout pages
Sites › Stores
Sites › Stores: each shop with its products and domain

02 · Sell

Tax, shipping and payment rules that hold up

Set tax by region and shipping by weight, price or destination. Take payment through your own Stripe account — the money lands with you, and on paid plans we take nothing on top of the processor's own fee. Coupons, order bumps and payment plans work in the store exactly as they do in funnels.

  • Tax rules by region
  • Shipping rates by weight, price or destination
  • Your own Stripe account
  • 0% platform fee on every order, on every paid plan
  • Coupons, discount codes and payment plans
  • Subscriptions and recurring product orders
A generated storefront shelf
The storefront: shelf, variants and a first-visit discount

03 · Fulfil

Orders, customers and follow-up in one view

Every order shows in one list with status, value and the customer attached. Click through to the full contact record and you see the whole history — pages visited, emails opened, previous orders, support conversations. Digital products deliver instantly to the customer's own portal.

  • Order list with statuses and fulfilment tracking
  • Customer records linked to every order
  • Instant digital delivery to the client portal
  • Abandoned-cart recovery automations
  • Refunds and order editing
  • Revenue reporting by product and by source
Sales: orders, subscriptions, transactions, commissions and coupons
Orders, subscriptions, transactions, commissions and coupons, one screen

Everything included

Everything in the online store

Catalogue, checkout and fulfilment. Store features begin on the $79 Launch plan; checkout and payment features run on every plan.

  • Online storefront
  • Collections and categories
  • Product filters and search
  • Physical products
  • Digital products and downloads
  • Product variants
  • Inventory tracking
  • Multiple product images
  • Tax rules by region
  • Shipping rates and zones
  • Shopping cart
  • Order management and statuses
  • Refunds and order editing
  • Abandoned-cart recovery
  • Invoices and recurring invoices
  • Contracts and e-signature
  • Custom checkout pages
  • Your own Stripe account
  • 0% platform fee on every order on paid plans
  • Coupons and discount codes
  • Payment plans and instalments
  • Subscriptions and recurring billing
  • Order bumps
  • One-click upsells
  • Payment links
  • Multi-currency support
  • Customer records on every order
  • Digital delivery to the client portal
  • Revenue reporting by product
  • Post-purchase automation sequences
  • Purchase-triggered email flows
  • Revenue attribution by channel

The maths

What running a store separately costs

Shopify Basic$39/mo
Digital downloads app$15/mo
Subscriptions app$29/mo
Email sync integration$29/mo
Same job, on OpusFunnel$79/mo

Shopify itself is excellent. The cost above is not just money — it is that a customer who bought in Shopify is a different record from the one who opted into your funnel, until an integration reconciles them.

Questions

Common questions

Can I sell physical products, or is this digital only?

Both. Variants, inventory, weight-based shipping and tax by region are all there for physical goods, and digital products deliver instantly to the buyer's portal.

Do you take a percentage of my sales?

Not on paid plans: they take 0%. The Free plan takes 2% of each sale. Your payment processor charges its own fee — Stripe's is 2.9% plus 30¢ — and that goes to Stripe, not us. Kajabi takes 0.5–2% on top of that if you use your own processor; Kartra takes 5% on its entry plan.

Which payment processors work?

Stripe, connected to your own account so funds settle directly to you on Stripe's normal schedule.

Is this as capable as Shopify?

No, and we won't pretend otherwise. If you are shipping hundreds of SKUs with complex logistics, Shopify's ecosystem is deeper. Our store is built for creators selling a focused catalogue alongside courses, memberships and services — where the value is that it is all one customer record.

Can customers buy a course and a physical product in one order?

Yes. One cart, one payment, and each item delivers according to its type — the course unlocks in the portal, the physical item goes to your fulfilment list.

Store, funnels and courses. One login.

0% platform fee on every order, from $79 a month.

14-day free trial, card required · renews monthly, cancel anytime · no platform fee on paid plans