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Platform · Email marketing

Email that already knows what they bought.

A drag-and-drop email builder, broadcasts, sequences and segmentation running on the same contact database as your funnels, courses and checkout. No Mailchimp bill, no Zapier sync, no fields that quietly stop mapping.

Included from the $97 Grow plan · your sending domain, your reputation

How it works

Write it, target it, and let the behaviour do the targeting.

01 · Write

A drag-and-drop builder, not a text box

Build emails visually with sections, columns, images, buttons and dividers, or send deliberately plain text when that converts better. Save templates for the emails you send repeatedly, and personalise any field from the contact record — name, product bought, course progress, last order value.

  • Drag-and-drop email builder
  • Plain-text sending when that works better
  • Reusable saved templates
  • Personalisation from any contact or custom field
  • AI copywriting assistance when you're stuck
  • Live preview across desktop and mobile
Campaigns, sequences and bulk sends, organised in folders
Campaigns, sequences and bulk sends, organised in foldersenlarge

02 · Target

Segment by what people actually did

Smart lists are filters that stay live: everyone who opened the last three emails but hasn't bought, everyone who finished module two, everyone whose subscription renews this month. Because the purchase and course data live in the same system, these are conditions you can actually filter on rather than fields you have to sync in first.

  • Smart lists that update themselves
  • Filter by purchase history and order value
  • Filter by course progress and completion
  • Filter by tags, custom fields and page visits
  • Filter by email opens, clicks and engagement
  • Suppression rules so nobody gets the wrong sequence
Delivered, opened, clicked and ordered, split by campaign type
Delivered, opened, clicked and ordered, split by campaign typeenlarge

03 · Send

Broadcasts, sequences, and the numbers after

Send a one-off broadcast or build a sequence that runs on a schedule or on a trigger. Schedule for later, send in the recipient's time zone, and re-send to non-openers with a different subject line. Reporting shows opens, clicks, unsubscribes and — because checkout is on the same platform — the revenue each campaign produced.

  • One-off broadcasts and scheduled campaigns
  • Multi-step automated sequences
  • Send in the recipient's time zone
  • Automatic re-send to non-openers
  • Open, click, bounce and unsubscribe reporting
  • Revenue attributed to each campaign
Open rate, bounces, unsubscribes and your best-performing sends
Open rate, bounces, unsubscribes and your best-performing sendsenlarge

Everything included

Everything in email marketing

Email is on the $97 Grow plan and above. Send allowances scale with the plan — we publish the number rather than saying “unlimited” and rate-limiting quietly.

  • Drag-and-drop email builder GROW
  • Plain-text emails GROW
  • Saved email templates GROW
  • Template library GROW
  • One-off broadcasts GROW
  • Scheduled sends GROW
  • Recipient time-zone sending GROW
  • Multi-step sequences GROW
  • Trigger-based automated emails GROW
  • Re-send to non-openers GROW
  • Personalisation from any field GROW
  • Custom fields in email content GROW
  • Conditional content blocks GROW
  • AI copywriting assistance GROW
  • Smart lists that update live GROW
  • Tag-based segmentation GROW
  • Purchase-history segmentation GROW
  • Course-progress segmentation GROW
  • Engagement segmentation GROW
  • Suppression lists GROW
  • Trigger links inside emails GROW
  • Click tracking GROW
  • Open and bounce reporting GROW
  • Unsubscribe and preference handling GROW
  • One-click unsubscribe compliance GROW
  • Revenue per campaign GROW
  • Transactional and receipt emails GROW
  • Reply handling in the unified inbox GROW
  • Your own sending domain GROW
  • Automatic email verification on new contacts GROW
  • A/B tested subject lines GROW
  • Custom email reports SCALE
  • API and webhook access SCALE
No badge = every plan, from $79 SELL = $29 and up GROW = $97 and up SCALE = $197 and up

The maths

What email normally costs on top of everything else

ActiveCampaign Plus (2,500)$70/mo
Zapier for syncing$29/mo
Same job, on OpusFunnelIncluded at $97

Email is part of the $97 plan rather than an add-on. The sync line matters as much as the subscription: with a separate email tool, purchase and course data only reaches your segments if an integration keeps working.

Questions

Common questions

Why isn't email on the cheaper plans?

Two reasons, and the honest one first: our platform partner's pricing policy requires plans bundling multiple core features to be priced at $97 or above, and email is one of those features. The second reason is that it is genuinely better for you — cheap plans with sending attached are how shared sending reputations get ruined, and everyone on the platform pays for that.

Are sends unlimited?

No, and we would rather say so. Each plan includes a published monthly send allowance. systeme.io and Kartra advertise unlimited email; in practice every provider applies throughput limits, and we prefer to state the number up front.

Can I use my own sending domain?

Yes, and you should. Sending from your own authenticated domain means your reputation is yours rather than shared with strangers — it is the single biggest factor in whether your email lands in the inbox.

Is there a limit on contacts?

Each plan includes a contact allowance, published on the pricing page. Contacts above the allowance are billed rather than blocked, so a good launch never breaks your account.

Can I import my existing list?

Yes, by CSV, with field mapping and tags applied on import. Addresses are verified on import, which protects your deliverability from the dead addresses every old list carries.

Does email connect to the rest of the platform?

That is the whole point. A purchase, a course completion, a booked call, a form submission or a page visit can all start or stop an email sequence, with no integration in between.

Also in the platform

Email that knows the whole customer.

Builder, sequences, segments and reporting — included at $97 a month.

14 days free · cancel anytime · 0% transaction fees