See how your sites are doing

Sites › Analytics shows how many people looked at each site and each page, where they came from, and what they did: sent a form (a lead), paid for an order, and the money taken. Nothing needs installing. Counting visits adds no cookie and no tracking script to your pages: each view is counted on the server, with nothing that identifies the visitor.

Some features you switch on do set cookies of their own: the shop basket, a survey's progress between pages, the welcome offer (so it is not shown twice), a buyer's sign-in, and the affiliate referral cookie, which is set only after the visitor agrees in a small bar on the page. Your generated privacy policy lists the ones your pages use.

Before you start

• A published site or funnel. Visits are counted on published pages only; a preview does not count.

Steps

1. Open Sites and choose the Analytics tab.
2. Choose the period at the top: 7 days, 30 days, 90 days or A year.
3. Click a site. You see its views, leads, orders and revenue, a Where visitors came from table (source, views and share) and a Pages table with each page's Views, Leads, Orders and Conversion.
4. Click a page to see it Day by day, its busiest day, its own leads, orders and revenue, and Where this page's visitors came from.
5. To go back, use the link at the top (the site's name, or All sites).

How a visit's source is decided

• If the link had a utm_source tag, such as ?utm_source=newsletter, that tag is the source.
• Otherwise it is the website the visitor clicked from, by its main address: google.com, facebook.com, bbc.co.uk. Search and social addresses are joined up, so Google in any country counts as google.com, and t.co counts as x.com.
• A click from another page of the same site is not a source. The visit still counts, and a note under the table says how many there were.
• Anything else is Direct: typed in, bookmarked, or from an app that does not say where it came from.
• Only the source's name is kept, never the full address, and nothing about the visitor.

What the numbers mean

• A lead is a form sent from the page. An order is a purchase paid through a checkout on the page; pending, failed and refunded payments are not counted.
• Conversion is leads divided by views, and orders divided by views.
• Revenue is shown separately for each currency and never added across currencies.
• Bookings are not shown here, because a booking belongs to a calendar, not a page. See them in Calendars.
• Visits from search engine robots and uptime checkers are not counted.

Steps: tell your own campaigns apart

1. Add ?utm_source= and a name to the links you share, for example https://yoursite.com/offer?utm_source=spring-email.
2. After people use the link, the name appears in Where visitors came from.

For agencies

Each client's numbers are inside their account. Open the client with Sub-accounts › Open.

Troubleshooting

"No visits yet". Nobody opened the page in this period, or it is not published. Share the live address; opening a preview does not count.

Leads or orders with no page. The page they came from has since been deleted. They still count in the site's totals, and a note under the Pages table says how many.

A lot of Direct. Many apps, such as email and messaging apps, do not say where a visitor came from. Tag the links you share with utm_source to see them by name.

I visited my page a moment ago and it is not counted. A new visit shows the next time the numbers load. Change the period or reopen the tab.

"Couldn't load the numbers." Reload the page. If it keeps happening, contact support.

Related

• Add, order and publish funnel steps
• Create and manage a website
• Find and fulfil orders