Build ad audiences
Show your ads to your own customers, to people like them, to people who visited your site, or to a saved place and age range.
An audience decides who sees your ads. You build it here, the network builds and keeps it, and you pick it when you create an ad. There are four kinds:
- Customer list: people you already have, from your contacts.
- Lookalike: more people like one of your lists.
- Website visitors: people who have been to your site.
- Saved targeting: a place, an age range and some interests, kept under a name so you do not type them every time.
Before you start
- An ad account connected under Marketing › Ads › Campaigns.
- For a customer list, contacts with email addresses or phone numbers.
- For website visitors, the network's tracking installed on your site.
Steps
- Go to Marketing › Ads and open the Audiences tab.
- Click Create audience.
- Under What kind, choose one of the four.
- Type a Name, for example "Customers, last 12 months".
- Choose the Ad account it belongs to.
- Fill in what that kind needs:
- Customer list: nothing more. Your contacts' email addresses and phone numbers are sent to the network once, so it can match them against its own members.
- Lookalike: under Built from, choose one of your audiences that is Ready.
- Website visitors: under Pages that count, type part of a page address, such as
/pricing. Anyone who visits a page whose address contains it joins the audience. - Saved targeting: towns or cities, a radius in km, an age range and interests, separated by commas. A dental clinic might save "Bristol, 15 km, 25–60, family health". - Click Create audience. A message says "Audience created. The network builds it from here."
What happens next
- The audience shows Still building at first. It can take a few hours before a size appears. Then it shows Ready and the number of People.
- A dash where the size should be means the network has not given a size yet, not that the audience is empty.
- Ready audiences are offered under Saved audiences when you click Edit audience in Create ad.
- Click Refresh to fetch the latest sizes, and Delete to remove an audience you no longer use.
Troubleshooting
Create audience is greyed out, or it says "No ad accounts connected." Connect an ad account under Campaigns first. Audiences live in an ad account.
Lookalike says "Build a customer list first — a lookalike needs something to look like." Create a Customer list audience and wait until it shows Ready, then build the lookalike from it.
The audience says "Could not be built". The network refused it. For a customer list, the usual cause is that too few of your contacts matched people on the network. For website visitors, check that the network's tracking is installed on your site.
A website visitors audience stays small. It only counts visits made after the tracking was installed, to pages that contain the text in Pages that count.
I don't want some contacts in a customer list. Anyone you have erased or archived is not included. Archive the contacts you want left out before creating the audience.
Related
Email support@opusfunnel.com with the page you were on. A person replies, usually within one business day.